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Realskies Web Design
2888 Loker Avenue East Suite 118 Carlsbad, CA 92010 1.800.260.5404 info@realskies.com |
10 Most Common Website Mistakes Made by Businesses - (Continued)We began our list of the 10 Most Common Website Mistakes Made by Businesses in our September Newsletter. As promised, we've released one article per week since then. We are now on the sixth week of delivering our list and we hope that you have found our insights useful. This week's topic Content that Looks Like Advertising can be found below. Be sure to check out our blog or just click one of the links in the list below to catch up on any of the articles you may have missed!If you missed last month's newsletter, here is a little background information on this series of blogs: We've decided to begin a series of informative blogs to help you better understand the common pitfalls of creating and maintaining a website for your business. So we'll be releasing one of the below articles every week for ten consecutive weeks. We hope you'll find them useful! Sign up for our RSS feed to automatically receive all of them:
#6 - Content that Looks Like Advertising Legitimate, non-advertising components of a web site can sometimes be mistaken for advertising through a flawed design process that has become all too common. It’s been found that users avoid, even subconsciously, anything that looks like a banner ad or animated advertisement. This antipathy toward banner ads is better known as “banner blindness.” In the world of ever-present advertising, including constant bombardment of annoying pop-ups and other similar style advertising, web users have begun rejecting these site elements automatically. It seems counter-intuitive that the very elements that some designers feel the need to include (e.g. gratuitous flash banners and silly animations) for the purpose of drawing users’ attention have been discovered to have just the opposite effect... » Read On » Let Realskies Help You to Avoid this Mistake! Monterey Financialwww.montereyfinancial.com
All types of businesses need financing solutions for all types of reasons. You can be assured that Monterey Financial has encountered just about every type of business and consumer financing situation. Knowing their web users would necessarily be as varied as their clients, Monterey turned to Realskies Web Design to develop a web presence that would act as a type of sorting algorithm: directing users with a variety of purposes toward the answers to their questions or to the specific interactive product that Monterey has created to more effectively empower their customers.Realskies worked closely with Monterey management and IT ensuring the new website would work most effectively to further their already successful enterprise. Upon completion of the website, Monterey Financial described the work completed for them:  Realskies treated Monterey as if we were their only client and exceeded our expectations. That is the kind of service that is hard to find in any industry today. In addition to the user-centered interface implemented, Realskies integrated organic search engine optimization and several interactive and validated forms for use by both those seeking careers with, and those referring clients to Monterey Financial. Get Realskies Web Design on your marketing team and realize the difference between web design and User-Centered web design. Take a look at some of the other sites we've completed recently. Like What you See?We can create custom e-newsletters complete with your company-specific branding.We'll even jump through the hoops of distributing emails to your list and verifying that you are compliant with all applicable laws regarding this type of marketing. Just give us a call at (858) 658-0081 or contact us to learn more. |
