E-Newsletters!

Talk to us about designing your custom monthly e-newsletters!
Contact us now to learn more...
Realskies Web Design
2888 Loker Avenue East
Suite 118
Carlsbad, CA 92010

1.800.260.5404
info@realskies.com

Ten Most Common Website Mistakes Made by Businesses

We've decided to begin a series of informative blogs to help you better understand the common pitfalls of creating and maintaining a website for your business. So we'll be releasing one of the below articles every week for ten consecutive weeks. We hope you'll find them useful! Sign up for our RSS feed to automatically receive all of them:
  1. Unclear Purpose
  2. Distracting Design
  3. Passive Marketing
  4. Buzzword / Jargon Usage
  5. Not Writing for the Web
  6. Content that Looks Like Advertising
  7. Neglecting Target Audience
  8. Breaking Convention
  9. Unrelated, Lengthy or "Stale" Content
  10. Confusing Navigation

1. Unclear Purpose
A failure to predefine one's website goals is the most common and most costly mistake made by website owners. There are a few fundamental questions to be asked as a first step in designing a website:
  • What is the purpose of the website?
    • Creating revenues?
    • Cultivating sales leads?
    • Promoting your brand?
    • Enhancing public relations?
    • Providing useful information?
  • What is your desired user demographic?
  • What are the actions you most desire for your users to perform?
    • If they did nothing else, what action would you have one single user accomplish upon visiting the site?
    • What are you expecting from your users?
      • A Sale?
      • A Phone Call?
      • An Email?
      • Other specific Information?
Come up with and answer as many questions as possible regarding your website's purpose before... » Read On

San Marcos Iron Works

www.sanmarcosiron.com

San Marcos Iron Works Website Thumbnail San Marcos Iron Works offers complete construction services including precision detailing, quality fabrication, punctual delivery and courteous field installation. The creation of San Marcos Iron Works's ideal web presence was to harness the spirit of these strong competitive strengths while maintaining an intuitive and aesthetically pleasing experience.

Realskies Web Design implemented a sharp, easy to use, and clean design for a site dedicated to quality work, unmatched experienced and a reputation built on delivering value. A gallery was also employed in order to display many of the jobs San Marcos Iron Works has completed while exceeding customer expectations and surpassing industry standards.

"Realskies has provided us with an excellent avenue for increasing our business... They worked hard to fit around our busy schedule and were able to deliver an amazing website for us."

San Marcos Iron Works now has in its new web presence, yet another structure of simplicity to substantiate and further secure its standing as a company with a simple, yet elusive approach to business: clean, professional work at a great value. Realskies Web Design has been instrumental in assisting San Marcos Iron Works on its venture into the global marketplace.

Miranda Jean's Salon Service

www.mirandajeanssalonservice.com

Miranda Jean's Salon Service Website Thumbnail Miranda Jean's Salon Service was created to accommodate your personal events. Providing stellar hair and make-up artistry service done personally by Miranda Jean on-location. Miranda travels throughout San Diego and the surrounding areas, and will pamper you with a "celebrity style" experience in the privacy of your own home, office, or other location of your choice. The complete service of your hair and make-up is is customized to compliment your style, traditions, and your desired look.

Miranda's Salon Service is all about personal attention and that's what Miranda's website is all about. Personal styling cues combined with ease of use and fantastic delivery of the artist's work.

"I very much appreciate the quality delivered, as well as the professionalism with which Realskies handled my site. They have been friendly and responsive to my personal needs. I have already had an overwhelming response to how amazing the site looks and how easy it is to navigate."

Like What you See?

We can create custom e-newsletters complete with your company-specific branding.

We'll even jump through the hoops of distributing emails to your list and verifying that you are compliant with all applicable laws regarding this type of marketing.

Just give us a call at (858) 658-0081 or contact us to learn more.