E-Newsletters!

Talk to us about designing your custom monthly e-newsletters!
Contact us now to learn more...
Realskies Web Design
2888 Loker Avenue East
Suite 118
Carlsbad, CA 92010

1.800.260.5404
info@realskies.com

Realskies Web Design sponsors NJS Memorial Golf Tournament

www.njsgolf.com

NJS Website Thumbnail Realskies Web Design has partnered with the Nikki St Germain Memorial Golf Tournament to raise money for Voices for Children, a nonprofit organization dedicated to ensuring that abused, neglected, and abandoned children in San Diego County will have a safe and permanent home.

Nikki St Germain was a local San Diegan with a strong passion for helping those less fortunate than herself. She rose to the rank of Vice President of Voices for Children before being diagnosed with Pancreatic cancer in 2004 and passing on Mother's Day 2005.

The two most important things in Nikki's life were family and giving back to the community. She was especially passionate about giving back to kids burdened with challenges and lack of opportunity. She would be extremely proud and pleased to know that her family has chosen to keep her memory alive through this golf tournament as they continue to make a difference in the lives of San Diego children.

If you are interested in giving to this wonderful charity or know someone who might be, we strongly encourage you to participate in this great event.

The event takes place on Saturday July 19th, 2008 at the Vineyard at Escondido.

Please visit www.njsgolf.com for more details.
July 1st is the deadline for entries.

If you would like to find out more about Voices for children please visit www.voices4children.com

WE'VE MOVED!

Realskies Web Design is happy to announce our new office space conveniently located in the Mammoth Professional Building off of Palomar Airport Road in Carlsbad.

Our new address is 2888 Loker Avenue East, Suite 118, Carlsbad 92010.
Feel free to drop in and visit us some time! [map]

To FLASH …or not to FLASH ?

We receive many requests from customers for websites with FLASH animation and music. Typically, the inquiries are about incorporating animation or a client’s favorite music piece into their web presentation. Most often, neither the music nor the animation has much to do with the purpose of the site. Even worse, these embellishments usually do little to move the selling proposition forward and contribute nothing to eliciting the desired response from prospects. Instead, they stall website loading time and lead to frustration and, in effect, high abandonment rates by users.

Almost universally, incorporating animation or music on a website is counter-productive to moving the selling proposition of your business forward. Just because you can do something does not mean that you should, especially if it does not contribute to producing the response that you desire from visitors. Current technology can deliver an impressive list of capabilities to web designers that studies have shown to be useless to users. Realskies designers focus their website designs on the users. Whatever helps them navigate the site easily, find information they are seeking, and produce a most wanted buying response is included in the website design. We only incorporate functional elements into the website design. Elements that look or sound pretty but do not contribute to purchasing behavior or the functional purposes of the site are never recommended.

WHAT SETS YOUR COMPANY APART?

Sell what sets your company apart. How do you communicate your unique selling proposition to prospects and customers? Is your website an online extension of your storefront that communicates the unique characteristics of your business? To be effective, your site should demonstrate how your company distinguishes itself from competitors and communicate how you add value. You want to sell what sets your company apart. Moreover, since your website is often your first chance to make a favorable impression on potential customers, it must be at least as good as your competition's website. Does your website clearly and concisely communicate your competitive advantage and answer the question: "Why should customers do business with you rather than your competitors?"

WHAT CAN WE DO FOR YOU?

Realskies User Centered Design sites offer you the following benefits:
  • FAST - eliminating slow loading, non-functional elements like gratuitous FLASH
  • EASY TO USE - users quickly find what they want through advanced navigation guidance and user feedback
  • CLEAR AND CONCISE - only images that move the selling proposition forward are utilized
  • EASY TO MAINTAIN AND UPDATE - low maintenance costs
  • INTUITIVE - virtually eliminating calls for technical help and freeing employees to perform revenue producing tasks
  • EFFECTIVE - producing sales orders and lead generation
Competitive advantage by design. What our design capabilities mean to you is that your website will have a competitive advantage over companies offering similar products or services just by virtue of the technology we employ in your site's design. Our technology enables your customers to navigate your site with ease, complete transactions promptly, and return with confidence as loyal, repeat customers. The design concept is elegantly simple yet highly effective: Include only design elements that fulfill the site's function and eliminate elements like FLASH, music and graphics that contribute nothing to moving the selling proposition forward.

HOW IT WORKS

You talk...we listen. In addition to our exceptional web design technology, Realskies Web Design provides a unique consultative service. We collaborate with you in translating the total look and feel of your business to the internet. We help you define your unique selling proposition, write and edit text content, storyboard your web presentation, and brand your competitive advantage. Nobody else in the web design business provides this level of service, expertise and value.

Talk to us about your business's unique needs and we will define a strategy to drive sales-generating traffic to your company. Call us today to schedule your complimentary consultation!

Featured Websites

Ocean Palms Beach Resort - WWW.OPBR.COM

Ocean Palms Beach Resort Thumbnail The owners of Ocean Palms Beach Resort had recently acquired a 50 room beachside hotel in Carlsbad, California, that they were extensively renovating. Their old website did not present resort improvements to best advantage, and staff was spending most of their time describing the 16 distinct guest suite accommodations to callers. Owners, Barry and Terry Blue, needed a new website to showcase their newly renovated luxury accommodations. They also wanted to free hotel desk staff from the task of describing room amenities to allow them more time to book reservations.

The website we created for Ocean Palms Beach Resort is a good example of what sets Realskies apart from other web design companies. In collaboration with the client, we designed their new website around Ocean Palms’ unique selling proposition: A location “just steps from the beach” in the heart of Carlsbad Village. This selling proposition became the central theme that permeated every aspect of Ocean Palms’ web presence. We developed the site to showcase the resort’s newly remodeled suites and to convey the fun and playful atmosphere of the immediately surrounding beach community. The result is an efficient and easy to navigate website that focuses users on selecting appropriate accommodations, booking reservations, and making secure payments on line.

US Rail Support - WWW.USRAILSUPPORT.COM

US Rail Support Thumbnail US Rail Support is a company founded upon and run based on the code of the railyard. Management and employees alike have, at one time or another, worked directly for the railroad before their association with this comprehensive railyard services company.

In business for over a decade, US Rail Support is constantly evolving and improving the services it provides in order to closely match the needs of an ever-changing railroad industry. From general contracting services such as laying brick and mortar and constructing storage spaces to providing knowledgable and dependable railyard security forces, US Rail Support has made itself indispensable to it's valued clients.

With the development of their new corporate identity, branding, and website US Rail Support is looking forward to building meaningful and enduring partnerships within the rail industry for several decades to come.

Agiosat Global - WWW.AGIOSAT.COM

Agiosat Thumbnail Agiosat Global Communications, a leader in the satellite communications industry, owns and operates its own telecommunications facilities, shares infrastructure with other carriers, and distributes the services of other network operations around the world.

Agiosat's cutting-edge infrastructure, combined with innovative, portable, and highly resilient communication products allows Agiosat to fulfill it's promise of "Connectivity Everywhere". Whether in a remote communications location or in disaster areas, experiencing a degraded communications infrastructure, Agiosat's products and services can be the difference between success and failure.

With this redesign of their website Agiosat has updated it's web presence and will be able to reach even more clients who will rely on their advanced technology and services when nothing else will do.