Posts Tagged ‘analytics’

CrazyEgg is an easy to use tool for visualizing web analytics. It’s a great took and if you are not using it yet, you should be. By creating graphical overlays it enables you to better track and understand the data such as the location of clicks on the page.

One feature product users often overlook however is CrazyEgg’s ability to track clicks on non-active elements (i.e. those that are not click-able links).

During usability testing we often see users attempting to click on static site content which they believe to be active. This is great data to collect and analyze to improve design.

By using CrazyEgg’s “track other clicks” feature you can identify these inactive elements that users think are links — and therefore, should be, or need to be redesigned — and improve the overall usability of your website.

We love Google Analytics – it’s a great, free service and we use it on all of our websites.

However, one must-have feature we would add is the ability to add change-point markers to the time line. A change-point would be any time you make a change to the content or design that you think will improve performance. A major change-point would be a full site redesign, but it could be something a small as a change in your call-to-action wording.

Allowing users to mark when these changes were made would allow them to better analyze the effect of the change they made, improving the usefulness and usability of the tool.